Thursday, April 27, 2017

Business Students Leading in Global Online Business Strategy Competition

From left to right: Kristers Zeidaks, Jeanette Pena, Federico Moronell, and Roni Luokkamaki.
Throughout the 2017 spring semester, St. Thomas University Gus Machado School of Business students have been competing in a global online business strategy simulation, the Business Strategy Game. The simulation is part of the capstone course, Business Policy, taught by professor Lloyd Mitchell.

During the online simulation competition, STU students manage an athletic footwear company that produces and markets both branded and private-label footwear. They compete against similar footwear companies run by other universities around the world (35 countries).

Students integrate concepts and apply principles studied throughout their undergraduate careers, covering multiple business disciplines. More than 415 universities make up the 2,457 competing companies, and one of our STU companies tied for first place in the world! First-place group members include: Roni Luokkamaki, Federico Moronell, Jeanette Pena, and Kristers Zeidaks.

While competing, students assess market conditions, respond to the actions of competitors, forge a long-term strategy, forecast sales volumes, and make operating decisions on a weekly basis. In addition to financing company operations, teams are responsible for worker compensation and training, shipping and inventory management, pricing and marketing.

“This simulation draws upon students’ ability to use theory, as well as team work and leadership skills,” said Mitchell. “This is what we are all about at St. Thomas University, we produce leaders for life. That our groups are doing so well, illustrates the quality of education at St. Thomas’ Gus Machado School of Business.”